Therapy Industry Trends Discussed at ASHA’s 2019 Convention

The TheraPlan team recently attended the 2019 American Speech-Language-Hearing Association (ASHA) convention in our home city of Orlando, Florida. We always love interacting with therapists and clinic owners like. At this event, there was ample opportunity for us to discuss industry trends with members of the speech therapy community. Along with our partner companies, EEP billing agency, Clinic Connection, and EligiPro, we personally addressed providers’ major worries regarding documentation, billing, and more. Here is a summary of some of the themes we heard.

It was no surprise that several therapy practice owners told us that their biggest challenge is keeping up the flow of their revenue cycle. Dealing with the complications presented by insurance reimbursement can make this feel impossible. Since TheraPlan was founded by therapy billing experts, we fully understand how it feels to spend hours on the phone with insurance companies and to always be frustrated about things like appeals. Industry regulations and commercial insurance requirements seem to be constantly changing, and it can be hard to keep up. This is precisely why we work so closely with EEP billing agency. We know you need experts on your side, and specifically those who specialize in Florida therapy billing. 

In addition to general revenue concerns, many providers approached us with curiosities about how to keep accurate records for specific billing requirements, such as grant programs and Early Intervention treatment. TheraPlan has designed its documentation templates to satisfy the requirements of your local Early Steps programs. You can feel confident that your annual audits will go smoothly when you use TheraPlan’s documentation templates.

Ultimately, the biggest frustration we found amongst ASHA attendees was something that is reflected in many of our interactions with therapy clinic owners every day: a desire to focus on the therapy and patient aspect of the business and spend less time on the admin. We believe you deserve to do so because your practice serves the community in a meaningful way, but also because you became a small business owner in order to experience some of the freedom that implies. In this industry, it can be difficult to leave work behind and have a life of your own, difficult not to spend every moment after hours doing paperwork or trying to make sense of claims, credentialing, etc. 

We know it’s possible to feel you are dedicating yourself to providing the best quality therapy possible while also running an efficient business and keeping it in the black. The detailed nature of TheraPlan’s documentation templates and the convenience of features like the to-do list were our response to real-world clinic owners who came to our booth to discuss their general sense of overwhelm. Our EMR users, who are not limited to the speech therapy discipline, have transformed their practices and we know you can too.

You may want to check out what the EEP billing team encountered at this year’s convention. Missed ASHA and want to chat with us about your own concerns? You can contact us any time. Click here to shoot us an email.

guests taking notes at a therapy conference

How to Make the Most of Your Time at a Therapy Convention

Attending an industry convention can either be incredibly enlightening or a complete waste of time and money. Often, the outcome for an individual has little to do with the convention logistics and everything to do with how you take advantage of what’s there. So how can you make your convention experience worth it?

We have a few suggestions.

Analyze Your Business Needs Before Arriving at the Conference

If you’re a therapy clinic owner, your business is always evolving. It’s easy to get distracted by all of the offerings and information available at an industry event, but the reality is that only some of them will be relevant to you and the trajectory of your business. Thinking about what you need now will help you focus on your priorities as a convention attendee. 

One way to do this is to schedule 30 to 60 minutes about one week prior to the convention to look over your business processes. Think of it as zooming out and reviewing every process that happens in your clinic on a daily basis. Are there any areas that need improvement? If so, do you think this will involve outsourcing, or do you just need advice on how to improve internal systems? Answering these questions prior to being surrounded by experts and salespeople will allow you to clearly recognize what information you are there to gather and who might be able to help you do so.

Prioritize Your Time Using the Vendor List and Schedule

Most conventions will release a full list of exhibitors and presenters ahead of time. Make use of this by highlighting each talk you want to attend and each vendor you want to speak to; then, do some research on each one. 

Spend a few moments following the vendors you’d like to connect with on social media platforms prior to the day of the convention. This way, you’ll get live updates about any events or giveaways that could be money-saving for you. It’s all too common to think a presentation will be relevant to you and then find out after a few minutes that it’s not.

To avoid this dilemma, look into each presenter and the services they offer ahead of time. The same goes for vendors, because it’s quite easy to get distracted in a busy exhibitor hall. If there is a map available, you can even plan out the order in which you’ll visit the vendor booths.

If you think it will be tough to say no to heavy sales pushes in the moment, have a clear priority list in mind: include the services you require and the things you may only want if they’re affordable. Keeping a rough budget in mind for any new business services is also a good idea so you don’t overcommit and regret it later. By the same token, try to avoid being pulled in by “swag” and free offers that you don’t really need.

Ask Questions Before Presentations if Possible

Speakers will be bombarded with questions after a talk. If you’ve researched them ahead of time and read the synopsis of what they’ll be discussing, you should already have an idea of what you’re hoping to hear about. It’s often easier to grab a moment with a presenter in the ballroom or auditorium before their presentation begins.

This enables you to be efficient with your time and get your questions answered in a more natural environment, away from the crowds that gather when a talk ends.

Take Notes in a Format That Works for You

Know how you learn and remember best. Don’t fill a notebook with random details from each talk if you know you’ll never open it when you get back home. Many conventions will allow audio recording, so long as you’re not sharing publicly. It’s also smart to create a master list of resources, such as websites or tools that are suggested throughout the convention, because if you keep these in separate places you may lose or forget about them.

Attending a therapy convention can be a great way to build connections, learn from industry leaders, and scale your business. However, we believe in going in with a plan to get the most value from your investment.

The TheraPlan team will be attending the 2019 ASHA Convention for audiologists and speech-language pathologists in our hometown of Orlando this weekend: November 21-23. We’ll be there with our close business partners: EEP’s therapy billing experts, Clinic Connection’s credentialing team, and EligiPro’s Medicaid eligibility gurus. If you’ll be attending, we’d love to talk to you! Whether you’re a student, therapist, or clinic owner, stop by our exhibit to see how our services and advice could transform your business.